Influence is the ability to bring others to your way of thinking without force or coercion. At work your ability to influence others can impact your efficiency, effectiveness and results.

Some people are very good at making a strong argument, but no one buys in because the message only resonates with the speaker, not the receiver. Other people struggle with influence because they lack the confidence needed to be perceived as credible.

To influence effectively you need to be able to do two things:

• Understand the positions, interests and resistance of others.
• Then tell your story in a way that speaks to their priorities.

In this Microburst you will learn more about how to do these two things.