Did you know that most big pharma companies spend more money on marketing and sales than they do on research and development? Wait, what? Yes, it is true. In our Lab to Patient LearningBurst you learned the steps taken during research and development. Scientists spend years researching and developing new medicines, but once the FDA has given the stamp of approval, what happens next?
In Approval to Market, you will explore the roles of marketing and sales—a large workforce of people who are focused on getting the best medicines and therapies to the patients who need them—while following strict regulations and guidelines for sales and marketing.